HipSilver's mission is:

To present to the world that the Silver Generation is Hip.

To embrace aging as a part of “the process”.

To live life fully, flat out, to the very end.  

The Silver Generation is living longer than ever before.  It is a choice to live life with energy, gusto, and style, to take life in one's own hands and run with it.

These Silvers are breaking new ground, joining forces to redefine aging, and to lead future generations into the Silver age.