Tracy Watts


It was love at first sight; I met Tracy Watts in the early nineties when she was starting out. She always had an eye for details and fabrication with modern shapes for men and women. Tracy’s unique millinery styling has always been a compliment to the trends seen on the runway. Tracy Watts Hats design, manufacture, and distribute a full contemporary line of women’s designer hats from their studio and showroom in Brooklyn, New York. We are pleased to welcome her to the HipSilver website.

Tracy Watts

The True Essence of Millinery Made in Brooklyn

Tracy Watt’s is a Brooklyn based milliner. She creates handmade and unique designs for both men and women. Since her emergence in 1993, she has stayed true to the craft and the intricate details that set her hats apart from all the rest.

Each finishing touch is all done by hand and vintage machinery through artisanal methods. Utilizing both traditional cuts and sew and hand blocking methods, her hats are sought after around the world from New York and Paris to Tokyo.

As an artist and mould maker, it was inevitable that Tracy would find her niche in the sculptural world of hat design. She studied at the Fashion Institute of Technology in New York and under the tutelage Mme XXXX from Balenciaga and found an outlet for the many ideas that have formed her collection of men and women's hats. Tracy Watts Hats designs manufacture and distribute a full contemporary line of women and men's designer hats from our studio and showroom in the Gowanus area of Brooklyn, New York.

The name Gowanus is thought to derive either from Gowane, a Canarsee tribe leader, or the Dutch word for bay, gouwee. In 1636, Gowanus Bay was the site of the first settlement by Dutch farmers in what is now Brooklyn. The Gowanus Canal was built in 1848 to join Red Hook’s port to the interior of Brooklyn. Barges carried sandstone and lumber down the waterway, bringing in the raw materials for the stately brownstones of Carroll Gardens, Boerum Hill, and Cobble Hill. The Tracy Watts studio and showroom is part of the Gowanus history as well.