Women's Dandy & Son!
Introduction by Gail Bruce
Rashid Silvera, HipSilver Men's Fashion Curator, discovered an incredible shirt maker located in Oslo, Norway. He told me about Trond Isnes, the founder/ceo of DANDY & SON, and shared with me how much he loved their extreme cut-away collar and that he was the proud owner of at least two dozen of them. I liked the new, fresh look and thought in passing that it could be a great silhouette for women. Then, the sample shirt arrived from Oslo, and I fell in love. It was more than fabulous. The fabric was top quality, the cut of the collar was unique and the perfect neckline to showcase a wonderful necklace, like the Jan Michaels Rose Quartz Rope shown in the photo on the left partnered with Jan's new sweater cuffs.
Right away, I knew we women had to steal DANDY & SON away for ourselves to have the ideal "boyfriend shirt" for the Silver Generation. I had my friends and some of our HipSilver Curators try them on. Each and every one of them fell in love immediately.
Rashid and I approached Trond Isnes and asked if women were customers yet, and he got the idea right away. He sent me a men's sizing chart and a size 40 in pink so we could calibrate the size for women. Wow, were we excited! Since the shape of the shirt is fitted, women get the large shirt feel without the extra fabric of the traditional "boyfriend shirt". It covers all the areas we want covered yet is flattering and extremely comfortable with enough room to move.
After the photo shoot, I took the shirt home to launder it and was knocked out by how it was even better, if possible, after I had washed it. Trond had created a gem we now know works for both men and women and you, my Silver Generation friends, are the first to have access to them.
Trond Isnes, born in Asker, Norway, founded his first company at 24. He has since gone on to founded companies in several business areas: restaurants, online shopping, luxury goods, and menswear. He finds most of his inspiration in Scandinavian design, especially furniture, architecture, and art, which is bold, minimalist, and modern.
Without any previous background in the menswear industry but a clear idea of what a Scandinavian designed shirt with an extreme cutaway collar would look like, Trond found a skilled and experienced clothing designer to help him make it.
In 2016 he founded DANDY & SON. While he still owns multiple businesses, Trond spends more-and-more time working on his creative projects and being a central part of DANDY & SON's design team. A 39-year-old father of two, he spends his spare time with his family and friends and also enjoys the pleasures of golf, cooking, wine, and art.
DANDY & SON is a different kind of clothing line: a small, family-owned clothier brand. They value individualism, creativity, and playfulness, and their main priority is their customers. They make this promise to you: "we will do everything in our power to make you happy and we’ll never sell a single item of clothing that we wouldn’t be proud to have hanging in our own closet."
DANDY & SON is selling exclusively online and now has more than 90% of its customers outside Scandinavia, with North America as its main market.
DANDY & SON is about one thing: great clothes. We’re very proud of the Dandyfit™, and we want you to be as excited about it as we are. We want you to wear the very best clothing that money can buy at a price that anyone can afford.