In the classic 1985 film Back to the Future, Marty McFly is a typical American teenager who finds himself propelled back to 1955. After setting his teenage parents on the road to romance (and saving his own life in the process), Marty finds himself back, safe and sound, in 1985. He doesn’t stay there, of course. In 1989’s Back to the Future Part II, Marty ends up traveling into his future -- to 2015 -- for more unlikely adventures before returning home.
Note that Marty pulls off a neat trick in these two movies (let’s ignore the less-inspired third continuation). He manages to travel across a span of six decades while consistently keeping his wits about him. He’s alert the entire time. He can tell the good guys from the bad guys. He retains his wit and humor. He’s nobody’s fool. Ultimately, he’s in charge.
Guess what? Marketers who treat their older audiences differently in the real world -- including those who have figuratively “time traveled” through many decades -- are making a mistake. Just because some consumers were rocking to Chuck Berry in 1955 doesn’t mean they won’t still be rocking to whoever tops the charts in 2025. They aren’t fading away, like the family members in the photograph Marty holds on to. In fact, by all indications I have seen, “silver” consumers make the best consumers.Read More
Samantha Flores was having a tough time getting through the airport. The signs were hard to see, the announcements were hard to hear and the people rushing by made her feel unsteady on her stiffened knees. Finally, with relief, she made her way to a bench to sit down, catch her breath and take off her “age simulation suit.”
Ms. Flores is the director for experiential design for the architecture firm Corgan, and the nearly 30-pound suit was meant to help her, a 32-year-old, experience the physical challenges of navigating the world as an older person. Goggles and headphones “impaired” her sight and hearing. Gloves reduced feeling and simulated hand tremors. Weighted shoes, along with neck, elbow and knee movement restrictors, approximated mobility limitations.Read More
Billions of robocalls are vexing Americans — and it's not slowing down.
Many of the unsolicited calls are from scammers pretending to be tax collectors, charities, or salespeople. Short of throwing your phone in the garbage, there's no way to avoid them altogether. But wireless providers and smartphone developers offer tools to filter out at least some unwanted calls.
Not all robocalls are fake or illegal: Pharmacies and utility companies, for example, use the technique to reach customers. You can ban telemarketers by registering with the federal "Do Not Call" list — but that won't stop fake telemarketers or scammers, many of whom have ways to get around spam filters. You can report unsolicited calls to authorities.Read More
For some, the word "technology" might evoke cold imagery of steely robots and complex computer algorithms. But a talk on "empathetic technology" at this year's Wired Health conference did a lot to change this perception.
Our smart devices may soon know how we are feeling even before we do.Read More
TALIAN DESIGN HAS rarely been a fount of wit. Often rendered in stone, steel or polished wood, it tends to embody understatement — minimalist geometry nodding toward classical proportion. Not since the Memphis Group in the 1980s have Italian designers been considered playful.Read More
LONDON, United Kingdom — Lyn Slater, a 64-year-old college professor in New York, hates the concept of age.
“When I was young, we were burning bras, we were getting high all the time and we dated all the time,” she said. “Why do you think we would accept that our life ends when we turn a certain age?”
But age is a subject that comes up for Slater more than most. That’s because she is closing in on 500,000 followers on Instagram, better known as a platform for teenage influencers. Posting under the handle “Accidental Icon,” Slater wears everything from Balenciaga to JW Anderson. Valentino, Uniqlo and other companies have hired Slater for advertising campaigns and collaborations on Instagram and her blog.Read More
t’s time to put your notions of old age out to pasture.
Far from retiring, these NYC seniors are having the time of their lives working as fitness instructors — and using their years of training to sculpt, tone and perfect bodies of all ages. Who said that jocks had to be young?
In fact, fitness programs for the elderly are among the top health trends for 2018, according to the American College of Sports Medicine’s Health & Fitness Journal’s 2018 survey of thousands of physical fitness professionals.
“When you’re older, you really need an older teacher,” Marjorie Jaffe, a senior personal trainer who focuses on older clients, tells The Post. “You’re really not interested in [toning] your arms or your butt. You’re more interested in your balance, keeping your body straight and not limiting your life.”Read More
Earlier this year, when a chance to see Peru’s Machu Picchu presented itself, I asked, Why not? I had never been to South America. I had always wanted to see the Inca ruins in the Sacred Valley.
I tamped down the doubting thoughts that said, don’t be silly, you’re 72, you’ve had two back surgeries and a hip replacement. You’ll never be able to deal with the altitude. What about your balance on those narrow trails?
If I had listened to those voices, I would have stayed home. Instead, along with my partner I researched altitude sickness on the internet (chlorophyll helps!). Then we packed our bags and set off.Read More
SAN DIEGO (KGTV) - Senior citizens in Chula Vista lit up the runway at St. Paul's Plaza, a senior living community.
It was the center's first fashion show and eight residents were transformed into models.
Each had makeup, hair, and wardrobe provided thanks to Macy's.
“Today’s fashion show is all about friendships," said Mary Johnson with the community outreach team. "Friendships are just as important as taking good care of yourself, exercising, and good nutrition. As we get older friendships get even more important."Read More
In 2012, the photographer Sabina Rüber and I started a project to grow annuals from seed. We soon realized that there is an enormous and exciting range of plants that are cheap, quick and often amazingly easy to grow in this way – not only annual flowers but also perennials, ornamental grasses and herbs – and we set ourselves the challenge of growing as many as we could. The first year was a washout. It was the wettest spring for decades and most of our seedlings were destroyed. But I was not ready to give up so, the following year, I created a new cutting patch, which I filled almost entirely with plants I had raised from seed. Rather than buying expensive perennials or trays of bedding plants, I had spent just a few pounds on packets of seed that would produce hundreds of plants. I was hooked.Read More
Wyevale Garden Centre have just released their annual report of gardening trends worth knowing about in 2019 – great for garden-lovers looking for ways to refresh their shrubs, bushes and plants.
Whether you're planning to create a lovely low-key look on your balcony space or want to perfect your potted selection of indoor plants, there are plenty of ways to create a garden to be proud of.
From a shift towards greener, more sustainable gardens, to planting vegetables in the front garden, these are the trends for every green-fingered garden enthusiast to try now.Read More
It's almost in Canada, with a view of Montana. That's how remote this northern corner of Idaho really is, worlds away from almost everything, except nature. For writer Delia Owens, it's heaven. Wildlife is her church, vast isolation her muse.
Does she get lonely out here? "I do. I get so lonely sometimes I feel like I can't breathe."
"But you like a part of that though, right?" asked correspondent Lee Cowan.
"I do, I do. And I decided to write a book about it."
That book, "Where the Crawdads Sing," has become a phenomenon. At a recent book fair in Savannah, Georgia, she had readers lined up around the block just to meet her.Read More
Home Instead Inc. — the international franchise company behind the Home Instead Senior Care network — is joining forces with senior-friendly tablet startup GrandPad in an attempt to reduce client loneliness and improve connectivity.Read More