One Boomer’s Journey: First Time Out

My own travel journey started in May 1968 on a highway ramp in England, with my backpack hoisted and my thumb pointed optimistically toward the English Channel ferry. A queasy stomach belied my confident air: What on earth was a 19-year-old college girl doing in the chilly English countryside, thumbing a ride from truckers? I’d arrived with a proper suitcase and romantic visions of Europe gleaned largely from Three Coins in a Fountain. But, once in London, where the Sixties counterculture was a wild jump ahead of America’s, I traded my valise for a rucksack and melted into the throng of European students.

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Three Reasons Why Marketers Shouldn't Overlook The Silver Generation

In the classic 1985 film Back to the Future, Marty McFly is a typical American teenager who finds himself propelled back to 1955. After setting his teenage parents on the road to romance (and saving his own life in the process), Marty finds himself back, safe and sound, in 1985. He doesn’t stay there, of course. In 1989’s Back to the Future Part II, Marty ends up traveling into his future -- to 2015 -- for more unlikely adventures before returning home.

Note that Marty pulls off a neat trick in these two movies (let’s ignore the less-inspired third continuation). He manages to travel across a span of six decades while consistently keeping his wits about him. He’s alert the entire time. He can tell the good guys from the bad guys. He retains his wit and humor. He’s nobody’s fool. Ultimately, he’s in charge.

Guess what? Marketers who treat their older audiences differently in the real world -- including those who have figuratively “time traveled” through many decades -- are making a mistake. Just because some consumers were rocking to Chuck Berry in 1955 doesn’t mean they won’t still be rocking to whoever tops the charts in 2025. They aren’t fading away, like the family members in the photograph Marty holds on to. In fact, by all indications I have seen, “silver” consumers make the best consumers.

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69 Stylish Seniors That Prove Age Is Just A Number

If you think that fashion is a young man's game then take a look at these pictures to see how wrong you are.

They're part of a series called "Advanced Style: Older and Wiser" and the man behind the camera is Ari Seth Cohen. The photographer travelled the world, visiting countries including South Africa, Sweden, Italy and Australia, in order to prove that style has nothing to do with age and everything to do with attitude. All of his subjects are 60+ years of age, but we're sure you'll agree that it isn't their years that these photographs highlight but their impeccable sense of style.

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More Benches, Special Goggles: Taking Steps to Assist Older Travelers

Samantha Flores was having a tough time getting through the airport. The signs were hard to see, the announcements were hard to hear and the people rushing by made her feel unsteady on her stiffened knees. Finally, with relief, she made her way to a bench to sit down, catch her breath and take off her “age simulation suit.”

Ms. Flores is the director for experiential design for the architecture firm Corgan, and the nearly 30-pound suit was meant to help her, a 32-year-old, experience the physical challenges of navigating the world as an older person. Goggles and headphones “impaired” her sight and hearing. Gloves reduced feeling and simulated hand tremors. Weighted shoes, along with neck, elbow and knee movement restrictors, approximated mobility limitations.

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The Solution to Leg Cramps

For years, I have struggled with leg cramps or “Charley Horses” as my Silver generation calls them. They would wake me from a sound sleep with excruciating pain. After stamping around for at least 10-15 minutes, I would fall into bed, exhausted. One particular evening, I was thrown into 5 episodes of almost unbearable cramping all over my legs. The next morning, in the depths of despair, I began to research the topic. I knew keeping hydrated was vital but went on to discover there is little to no recommendation on how to stop the actual pain besides going through it. I kept digging deeper and stumbled on “Stops Leg and Foot Cramps in About One Minute” from Caleb Treeze Organic Farm (that is actually the name of the product).

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